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����aa����ianne Egger's decluttering business was launched out of her time in TMU's business department.

����aa����ianne Egger (’21) wasn’t convinced she was ready to go into business full-time, let alone pursue a degree in the subject.

But professors at The ����aa���� indirectly helped convince her that a business degree would benefit her future goals, and now she has started a thriving decluttering business in Florida called , which helps clients clean their homes.

Entrepreneurship itself wasn’t foreign to Egger. For as long as she could remember, business was booming in the family. Her mother ran a stationery business in their home (and later started a travel business called EggerTravel), her oldest brother went to TMU for a business degree, and Egger herself sold fresh, organic produce and meats bought from local farmers.

Despite these influences, Egger wasn’t sold on the idea of coming to TMU, or on getting a degree at all. “When I graduated high school, I didn’t know what I wanted to do. I wasn’t just going to go to college to spend a lot of money on something I wasn’t sure about,” she says.

Everything changed when Egger started reading business books her brother used for courses at the University. “It led me to pursue a business degree,” Egger says, “and specifically at TMU.”

While attending the University, Egger read a book by Marie Kondo that opened her eyes to a new world of business directly related to one of Egger’s passions — decluttering.

“Ever since I was a little girl, I have loved organizing everything, tidying up messy spaces, and making them look fabulous,” she says.

Soon after, Egger wrote a business plan for one of her TMU courses. She also created a website and began collecting clients, entering their garages, bedrooms, and office spaces, and working with them to throw away unnecessary objects and neatly arrange the rest. Along the way, she received encouragement from family, friends, and TMU faculty members. “The professors gave me encouragement and advice,” she says.

At first, business was slow, with Egger largely relying on word of mouth. But in the summer following graduation, business boomed overnight after she left a message on a Facebook page for moms. “All of a sudden, I was booked for two jobs a day for weeks,” she says.

Since then, Egger has expanded her business to help people declutter their homes even more effectively. For a small commission, she lists unwanted items for sale, helping her clients open up their homes in new ways.

She attributes these extra touches of customer service to something she learned in a marketing class at TMU. “Marketing isn’t just about advertising,” she says, “but about how you’re treating your customers.”

Sometimes business is slow, but Egger has used the flexibility that provides to expand geographically, taking her business on the road when she travels to visit family in Santa Clarita. In fact, she regularly takes on clients whenever she travels.

Everywhere she goes, she makes an impact.

Before-and-after photos on Egger’s website highlight the dramatic difference that professional decluttering can make. But more than just offering practical help, Egger also sees her business as an evangelistic opportunity with non-believing clients.

“They are very attached to stuff, the temporal,” she says. “As a ����aa����ian, I know that this is just temporary, but for them, this is their life.”

Egger says she’s thankful to TMU for equipping her with a ����aa����-centered view of business.

“The biblical worldview you receive at TMU is irreplaceable,” she says. “It’s really important to start with the Bible and ����aa���� as your foundation in everything — including business.”

Learn more about Egger’s business, Organized Content, . For more information on TMU’s business administration department, see this page.